Who it’s for / Multifamily investors & asset managers

Three drivers of NOI, compounded into equity.

Occupancy, retention, and operating efficiency — three levers sized in the IC memo, tracked daily through hold, and handed into a disposition data room. One operational layer across every PM partner, every fund vintage.

See the driver math
The thesis · three drivers

Three levers. One NOI line.

Each card below is a tracked KPI with a mechanism underneath it — not a single aggregated “we operate well” line for the IC memo. Hover to highlight the slice.

01 · OccupancyVacancy days eliminated
sub-60sfirst response, 24/7

Clara answers every tenant-side inquiry in under a minute, across SMS, voice, and email — the leads that used to hit voicemail convert into tours, and tours into leases.

  • 24/7 leasing across SMS / voice / email
  • Calendar-live tour scheduling
  • Fewer vacant days per unit turned
Share of NOI lift32%
02 · RetentionRenewals lifted on proactive outreach
+3–6 ptsrenewal rate, same asset

Renewal windows start 90 days out. Clara runs consistent outreach and concession logic across every building — retention drifts up without a rollout, without a playbook, without a PM change.

  • Proactive 90 / 60 / 30-day outreach
  • Consistent experience across buildings
  • Concession logic benchmarked portfolio-wide
Share of NOI lift28%
03 · Ops efficiencyLabor spend collapsed into one operator
$180K/ yr saved per 250 units

BPO call-center retainers and after-hours ops shifts are replaced by Clara. The ops line of the model stops being a promise you hope the PM keeps and starts being a tracked, benchmarked KPI.

  • Call-center retainer replaced
  • After-hours ops shifts collapsed
  • Same SLA across every PM partner
Share of NOI lift40%
Combined NOI lineThree drivers, one NOI line. Hover to see each slice.
Occupancy · 32%Retention · 28%Ops efficiency · 40%
Interactive · Portfolio scale

Size the drivers into the deal model.

Slide the portfolio size. Each driver scales linearly from the canonical 250-unit anchor. Ranges reflect observed multifamily benchmarks, not a forecast.

Portfolio size5,000 unitsInstitutional-scale portfolios. The three-driver breakdown below scales from the canonical 250-unit anchor.
$300K saved / mo on ops staffing
1,000 units50,000 units
Ops savings · run-rate$3.60Mannualized staffing at canonical anchor
Total NOI lift · run-rate$3.40M–$7.00Mthree drivers combined, per year
IRR lift at the fund+50–150 bpsindicative range — deal-level modeling required

Driver breakdown

Three drivers stacked across 5,000 units

One NOI line for the committee. Each card below is a tracked KPI with a mechanism underneath it — sized in the IC memo, not aggregated into a single "we execute well" line.

Occupancy
$800K–$2.00M+40–90occ. bps
Vacancy days eliminated, leases closed faster
Retention
$800K–$1.60M+3–6renewal pts
Renewal lift on proactive outreach
Ops efficiency
$1.50M–$3.60M−15–25%admin hours
Labor + call-center spend collapsed into Clara
24-month trajectory · 1,000-unit reference portfolio

The delta is equity.

The same buildings, the same cap rate. The area between the two lines is the NOI lift the three drivers compound over the hold — and at disposition, it’s equity.

Cumulative NOI lift · 24 mo+$17.1Marea between the two lines
Run-rate NOI delta · yr 2+$15.9Mannualized monthly delta at month 24
Equity value · 6% cap+$265Millustrative, same cap rate applied

Portfolio health

The same building, covered on every dimension.

Six operating axes the monthly report already tracks — now on one chart instead of six tabs. The outer polygon is the same portfolio with Clara running the inbox.

Outcomes · returns-grade

Four lines the committee reads.

Occupancy uplift on the same buildings
+40–90 bpssub-60sfirst response
Renewal rate lift from proactive outreach
+3–6 pts90/60/30day cadence
Ops savings per unit
−$180K
Canonical $180K / yr per 250 units — run-rate anchor
IRR lift at the fund
+50–150 bps12–18%
Indicative range — three drivers compounded across the hold
Structured pilot · next deal

Underwrite the three drivers on your next deal.

We run scoped pilots with a small group of multifamily investors and institutional AMs — a slice of the portfolio, NOI-lift proof, and a committee-ready audit trail before you commit portfolio-wide. Security review, legal review, procurement — we’ve done it before.

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ProductPortfolio Intelligence →Vendor scoring, renewal risk, NOI impact — standardized across every PM partner.Who it's forOwner-operators →Vertically integrated owners — every dollar lands on their own NOI line.Who it's forProperty management companies →Third-party PMs standardizing operations across owner groups and ownership structures.